fightsports-logo

IDENTITY

CORPORATE IDENTITY / BRAND DESIGN / EVENT IDENTITY

PRINT

STATIONARY / COVER DESIGN / DISPLAY & PROMOTION

MULTIMEDIA

WEB DESIGN / USER INTERFACE DESIGN / ANIMATION & VIDEO

fightsports.gr

BUSINESS

Sports news portal (focused on martial arts)

CLIENT

fightsports.gr

DELIVERABLES

Product Naming (FightSports.gr), Motto, Identity (logo, graphic design guidelines), Printed Material (stationary, door stickers, banners), Website (fightsports.gr)


DESCRIPTION

When Konstantinos and Giorgos Davitidis approached us in 2012, in order to discuss about their project, they had significant understanding of what they wanted to do but no idea of what the brand would sound and look like.

They had been composing a team of authors and news editors, and wanted to take advantage of their contacts in martial arts sports to launch a news portal that would cover articles of this field.

We gave this baby a name, a motto and designed its entire identity around an “F-shaped” boxing glove logo while having some fun by participating on some photo-shootings and producing a small video to motivate the crew and the athletes involved in its promotion.