IDENTITY

CORPORATE IDENTITY / BRAND DESIGN / EVENT IDENTITY

PRINT

STATIONARY / COVER DESIGN / DISPLAY & PROMOTION

MULTIMEDIA

WEB DESIGN / USER INTERFACE DESIGN / ANIMATION & VIDEO

Lefko
Centre Dentaire de l’Aéroport

BUSINESS

Dental Clinic

CLIENT

Lefko

DELIVERABLES

Identity (logo, graphic design guidelines),
Printed Material (stationary, brochure, posters, display stickers)
Website (lefko.ch)

DESCRIPTION

Lefko is a dental center, located in one of Geneva's biggest hubs.
We were assigned to collaborate with its marketing office, in order to create the company identity.

The modern and fresh aesthetic, that characterizes the clinic, made this project very enjoyable to work on.

After designing the logo concept of a smile drawn by the trace of an airplane using minimalistic shapes, the decision was to replace the airplane shape with a more detailed icon, in order to strengthen the location identity of the dental clinic.

A final change that was decided was to use a single cyan color, in order to set a more fresh and modern tone.