Dental Clinic
Lefko
Identity (logo, graphic design guidelines),
Printed Material (stationary, brochures, posters,
display applications)
Website (lefko.ch)
Lefko is a dental center, located in one of Geneva's biggest hubs.
We were assigned to collaborate with its marketing department, in order to create the company identity.
The modern and fresh aesthetic, that characterizes the clinic, made this project very enjoyable to work on.
After designing the logo concept of a smile drawn by the trace of an airplane using minimalistic shapes, the decision was to replace the airplane shape with a more detailed icon, in order to strengthen the location identity of the dental clinic.
A final change that was decided was to use a single cyan color, in order to set a more fresh and modern tone.