Our objective was to design a logo and an overall visual identity that expresses the fundamentals of Yoga philosophy in a simple and memorable way.
To achieve this, we used the symbolism of the lotus aspiring towards the divine. The graphics are placed on a “stage” consisted of two colors -a dark and a light one- in correspondence to yin and yang.
During the process, we proposed the name “Unity” in order to work on a word starting with a letter that could relate with the shape of our lotus icon.
