IDENTITY

CORPORATE IDENTITY / BRAND DESIGN / EVENT IDENTITY

PRINT

STATIONARY / COVER DESIGN / DISPLAY & PROMOTION

MULTIMEDIA

WEB DESIGN / USER INTERFACE DESIGN / ANIMATION & VIDEO

Unity

BUSINESS

Yoga Studio

CLIENT

Unity - Yoga studio

DELIVERABLES

Naming, Identity (logo, graphic design style & elements), Printed Material (business card, student attendance card)


DESCRIPTION

Our objective was to design a logo and an overall visual identity that expresses the fundamentals of of Yoga philosophy in a simple and memorable way.

To achieve this, we used the symbolism of the lotus aspiring towards the divine. The graphics are placed on a “stage” consisted of two colors -a dark and a light one- in correspondence to yin and yang.

During the process, we proposed the name “Unity” in order to work on a word starting with letter that could relate with the shape of our lotus icon.